About Derby cafe :
Derby cafe is a drive thru coffee shop.
at first, Derby company found that there
was a huge gap in the eastern province
of saudi arabia, better and high quality
drive thru coffee shops. so, they took it
as a challenge and started with one
outlet at Abu Hadriyah, Dammam Riyadh highway.
at first, Derby company found that there
was a huge gap in the eastern province
of saudi arabia, better and high quality
drive thru coffee shops. so, they took it
as a challenge and started with one
outlet at Abu Hadriyah, Dammam Riyadh highway.
their most valuable customers realised
their effort and approved their quality.
Now they are in the way to spread their
effort and quality all over the world.
their effort and approved their quality.
Now they are in the way to spread their
effort and quality all over the world.
their aim is "WHERE EVER U GO 'DERBY' WILL BE THERE..."
We as designers took our concept from this story.
we took the nature of the shop and its location
as an inspiration of our design taking the dominant
group which are men into consideration.
we took the nature of the shop and its location
as an inspiration of our design taking the dominant
group which are men into consideration.
this project is about redesigning derby cafe , first we designed the logo and the pattern manually with coffe and tires , derby in Arabic means " my way " or " my road " , so because our cafe is a drive thru cafe we get inspiration and we used beans and tires in our logo ..
